Privacy Policy | The Clever Chair

Last Updated: 24 February 2026

1. Who We Are

The Clever Chair is a trading name of JMA Trade Co. Ltd (Company No: 16653006), registered at 50 Queen Street, Ramsgate, England, CT11 9EE. We are the data controller responsible for your personal information collected through this website.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@thecleverchair.com.

2. What Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data:

Category	Examples
Identity & Contact	Name, email address, phone number, postal address
Commercial Enquiry	Business name, venue type, quantity required, message content
Transaction Data	Order details, billing address. Card details are handled directly by Stripe or Klarna — we never store payment card information
Technical Data	IP address, browser type, pages visited, referring site, cookie preferences
Marketing Preferences	Whether you have opted in to receive marketing communications

3. How We Collect Your Data

Directly from you: when you complete a contact or quote enquiry form, place an order, or subscribe to our mailing list.
Automatically: through cookies and similar technologies when you browse our website (see Section 8 below).
Via third parties: through payment processors (Stripe, Klarna) or our website platform (Squarespace) when you make a purchase.

4. How We Use Your Data

We use your personal data for the following purposes, relying on the lawful bases indicated:

Purpose	Lawful Basis
Processing and fulfilling your order	Contract performance
Responding to enquiries and providing quotes	Legitimate interests / Pre-contract steps
Sending transactional emails (order confirmation, dispatch)	Contract performance
Sending marketing communications (if opted in)	Consent
Complying with legal and regulatory obligations	Legal obligation
Improving our website and services	Legitimate interests

5. Who We Share Your Data With

We do not sell your personal data. We may share it with the following trusted third parties, only to the extent necessary:

Delivery and logistics partners — to fulfil your order
Squarespace — our website and e-commerce platform
Stripe — payment processing
Klarna — buy-now-pay-later payment services
Email marketing platforms — where you have opted in to receive communications
Legal or regulatory authorities — where required by law

All third-party partners are required to handle your data in accordance with applicable data protection law.

6. How Long We Keep Your Data

Order and transaction records: retained for 6 years to comply with HMRC requirements.
Enquiry and contact data: retained for up to 2 years from last contact.
Marketing preferences: retained until you unsubscribe or withdraw consent.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right to access: request a copy of the personal data we hold about you.
Right to rectification: request correction of inaccurate or incomplete data.
Right to erasure: request deletion of your personal data, subject to legal obligations.
Right to restrict processing: ask us to limit how we use your data in certain circumstances.
Right to data portability: receive your data in a portable, machine-readable format.
Right to object: object to processing based on legitimate interests or for direct marketing.
Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please email us at info@thecleverchair.com. We will respond within 30 days.

8. Cookies

We use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. These may include:

Essential cookies: required for the website to function correctly.
Analytics cookies: to understand how visitors use our site (e.g. pages visited, session duration).
Marketing cookies: used for retargeting and social media advertising, where you have consented.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the site.

9. International Transfers

Your data may be processed by third-party service providers outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, in compliance with UK GDPR.

10. How to Complain

If you have concerns about how we handle your personal data, please contact us first at info@thecleverchair.com and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.